Why we think interior design (really) is for everyone

A lot of people think that interior design studios and services are extra-complicated, expensive and definitely not necessary. Well, some of them are, we can’t deny it. But in recent years the industry of interior design has changed, and a new vision has come along.

In this article, we explain this new concept of interior design, and how we work to make it real through our core values and process. We hope you’ll find our approach and mission as cool as we do!

interior designer
The reason why Unika Interior was created in 2020.

The most common biases about interior design

If someone tells you “Oh, I’ve hired an Interior Designer to restyle my place!”, what’s the first thing that comes to your mind?
A – I wish I had your money and problems!
B – So useless.
C – No idea how it works, but sounds cool, I guess.

Whether you answer if A, B, or C, one thing is clear to us: there are some pretty big prejudices and lack of knowledge about the value of an interior designer and how home styling actually works.

Prejudice #1: “Hiring an interior designer is super expensive”

Sure, that L.A. based studio that worked with Beyonce, Lady Gaga and half of the Kardashians is crazy expensive. But why would you go for that? Small interior design studios and independent interior designers have great expertise and affordable prices: all you need to transform your current place, renovate a corner or a room, or decorate your new house. In interior design projects, quality doesn’t depend on pricing: it is a function of experience, listening skills, and smart creation.

Prejudice #2: “I don’t need an interior designer, I can do it on my own”

In a recent survey, we’ve asked to a broad and diverse group of people the following question: “What would the main reasons for not using an interior design and decoration service be?”, and the most recurring answer was based on this bias. Most people don’t believe an interior designer can actually help them, or enjoy doing the work themselves – which is actually great! But let us tell you, during any Do-It-Yourself decoration project, a few obstacles appear: you might lose time figuring our the style you want, buy furniture and decoration pieces that don’t really work together, and end up getting very standard – even expensive – pieces just to fill up the space.

Prejudice #3: “It’s time consuming, and the final result could be wrong”

The mission of an interior designer is to ask you the right questions about your needs, taste and home decoration style to help you find the answers you didn’t know you had. Throughout this process, your interior designer will take care of the most time-consuming parts of the work: looking for colors, materials, reference pictures, and the right objects that fit your overall style and space. At every step, you validate the results, until the final picture comes together exactly the way you wanted it, and in half of the time.

interior design studio
Working with an Interior Designer could actually help you to save time and stay within your budget.

What Interior Design can (and should) be

Time to sum it up and tell you what interior design really is for.

A beautiful home doesn’t need expensive brands, fancy details and a huge amount of money spent on it. What a beautiful home needs is time, uniqueness and personality. The role of an interior designer is to understand each personal and unique style, and put in the time to convert it into a beautifully decorated home.

Our Interior Designer’s home: the place where she puts all her love for design.

Home styling and decoration is a service you can use in your everyday life; it goes beyond a fancy Pinterest board and it translates into actionable steps of a creative process:

The Style Definition. This first part of the process is key to advance towards the right direction: as we say on our style test introduction, trying to decorate your house without understanding your style would be like going on a trip on a secluded cabin without any directions or GPS. In this phase, the interior designer will help you to understand your own, unique personal taste: a great thing to know now and forever, right?

Take our style test!

The Visual Rendering. How many times have you imagined your ideal living-room, but could never translate it into words, let alone design it for other people to understand it? Well, you’ll love this part: this is when your imagination and taste meet the expertise and style of your interior designer. The project is set, ready for you to change some details and adjust it to perfection.

The Objects & Furniture Selection. This is the final step where everything becomes real: from reference items and colors, to real-life objects. The interior designer will help you select the furniture and decoration items you need to create your perfect space, respecting your budget and requirements.

vintage home decoration
Our amazing team going around vintage stores and flea markets to find the most unique pieces.

How Unika Interior is different

We’ve made clear so far: our idea of interior design is different from the antique concept you might have heard of. We believe in a modern, easy, human approach: these are the principles that guided us from the very beginning of the adventure.

We stand for an interior design service that is:
Accessible. We make it easy, understandable and fun. You sure have a decoration style and some great ideas: our goal is to help you find these ideas, visualize them, and complete them with our expertise.
Affordable. We charge a fair price, affordable by anyone who wants to invest in their cozy place. We work within the budget of the client, and we only start charging after the sketch is validated. No surprise!
Sustainable. This is not green-washing, it is true: we believe that local boutiques, small brands and vintage markets are the best places where to shop for the most unique and valuable pieces that will make your home truly special.

The values we stand for.

Did we change your mind about interior design? Let us know in the comments below!
And if we were so good to convince you to start your project with us, feel free to contact us via our website to finally create the home you’ve always wanted.

Article written by Lilly, Co-Founder, Marketing Lead & Brand Ambassador. Discover more about us.

Do you wanna know more about our service?

10 questions with our Interior Designer

New year, new goals, they say. We reply: new year, new blog! At Unika Interior, we have one mission: to make interior design accessible, affordable and sustainable. We believe interior design shouldn’t be a luxury, but a service that every person who wants to feel better at home should have access to. This is why we have created this business in 2020, and for this same reason we are launching this blog today: the first of our many new projects in 2021.

We believe there is no better way to start this interior design blog with a 10 questions interview with our Art Director, Interior Designer (and of course, Co-Founder) Beatrice De Franceschi: the creative brain (and hand) behind all our projects. We hope you can find true inspiration in her words.

Beatrice, our Artistic Director and Interior Designer

1 – Tell us about your background and your job

I graduated in Product Design in Verona, Italy, and after that I quickly felt the urge of knowing more about different cultures and challenging my skills elsewhere. The plan was to stay for only three months but after a while I decided to stay longer and I got a photographer job in Dublin for an online fashion magazine. I then decided to move to Copenhagen driven by the high standard of Danish interior design. I’m now working as a stylist, photographer and interior designer for a Danish brand of furniture and lighting. And, of course, I lead the Art Direction and Interior Design at Unika Interior

2 – What do you love about interior design? What made you choose this career?

I’ve always been a creative person since I was a child. I decided to follow the interior designer career when I realized that on my days off and weekends what I loved the most was turning my bedroom inside out to find a cozier way of living and adding new stuff found in markets. It’s a way for me to feel relaxed and switch off my mind from everyday life. This is the same message I want to convey to help people to feel better at home.

3 – What’s your favorite interior deco style?

My favorite decoration style is the Mediterranean style, inspired by the design of Southern European countries. Coming from a warm and colorful country, this is the style I feel more comfortable with. I love to use natural materials such as wood, stones and ceramics for example. I like playing with accessories in a Mediterranean style home. My favorite vibe: simple pieces with a rustic vibe.

A Classic Mediterranean Home

4 – What is your favorite color palette?

I like colors inspired by the nature which surrounds us. I like the lavander shades of the sea, the beige colors coming from the sand, and the terracotta and olive inspired by the mediterranean craft elements like ceramics.

Beatrice’s Favorite Colors

5 – What are your favorite design items?

I have a strong passion for dining chairs. I like to mix and match them using different colors and materials. I think they are an essential item of home styling.

Frisvingerstole Chair found in a Vintage Shop in Copenhagen

6 – Which interior designers inspire you in your job and style?

One of my favorites designers and architects are Mar plus Ask, an architecture studio based between Valencia, Mallorca and Copenhagen. I admire the way in which they merge Scandinavian and Mediterranean interior styles.

7 – How can someone understand his/her own deco style?

Definitely doing deep research and browsing ideas through lots of magazines on your free time. Your style should come out in a pretty natural way once you choose the colors and inspirations you prefer. I spend many hours reading interior and travel magazines because I find many inspirations for my projects there. It also depends on your personality and your lifestyle. Our style test is designed to understand these two elements to find the right home decoration style for everyone!

Take our style test!

8 – What is the first thing to understand before decorating a space?

Before starting decorating your room ask yourself what is that you are missing and decide on your room’s functional needs. After that, create an inspiration board and decide which style you want to go for. We all know that there are many great ideas out there and thousands of possible different directions, so take your time with this. Another important aspect about decorating your space is the light. Lighting is a very important factor in changing the mood of a room. It can create the perception of the room being much larger than its actual size.

9 – What are the 3 main dont’s when choosing furniture?

  • Don’t buy a piece of furniture just because it’s “great deal”
  • Don’t forget to get a piece which is stylish but also functional
  • Don’t push all the furniture up against the walls

10 – How do you like to work with Unika’s clients?

I love working with different clients because I always get a different challenge and every project is different from the one before. I like to understand what each client wants to achieve, show it through my sketches and renderings, and eventually make him/her truly feel at home. Especially nowadays, our home is the place where we spend most of our time: we must feel comfortable, loved and secure in its holy space.

Beatrice decorating her Home

Do you want to work with our amazing and inspiring interior designer? We know, we wanna do it too (wait, we actually do!). Feel feel to contact her via our website to start your home project and finally create the space you’ve always wanted.

Interview by Lilly, Co-Founder, Marketing Lead & Brand Ambassador. Discover more about us.

Do you wanna know more about our service?